Video conferencing, telepresence and unified communication (UC) strategies are becoming widely discussed solutions for successful companies. According to TelepresenceOptions, despite the growing reasons for implementing video conferencing, some businesses are failing to adequately adjust to these new tools. Stephanie Carhee, collaboration adoption expert, said in an interview with the source that it is never too late for a business to reevaluate their needs, in terms of usage and consumption models, which can in turn make room for new UC solutions.
The adoption of a new collaboration solution can be a challenge that businesses choose not to overcome, but Carhee explained that the ROI on such an investment is worth it because of how integral technology has become in our current economy. Carhee also highlighted how crucial it is to ensure that an adoption strategy is deployed before the initial investment in telepresence technologies, as this will ensure the solutions meet the company's needs. When considering the benefits of a successfully integrated UC solution, developing a well-planned adoption strategy to set up a business for success should be part of the process.
Visual collaboration not always an organic development
TelepresenceOptions reported that because of weaknesses involved with adoption practices, integrating these solutions is not always as simple as other changes in a company's IT. As the usage of these tools is uniquely related to the cultural habits, process models and geographic disbursement of employees, businesses should be prepared to change their overall attitude toward these technologies in order to allow for smoother deployment of video-based communication features.
Why adopt a telepresence strategy?
VentureBeat recently reported on the widespread effectiveness of telepresence. The news provider reported that at CloudBeat 2013, Dave Gilbert, CEO of Simple Signal, explained that the ability to use video solutions to remotely diagnose and fix problems is among the most beneficial applications to these these technologies.
"For years, we've been living with telephone conversation, being blind. So what we say now is that where there is voice, there should be video. Because that really changes how we interact," said Gilbert.
Incorporating a telepresence model into a business's UC can also attract another pool of potential employees. According to VentureBeat, communication should be opened up to include a video-based model so that companies can continue to capitalize on in-person guidance without employees actually having to be in person. Gilbert highlighted that video conferencing and telepresence can add another dimension to what was previously audio-only communication and that by integrating video into the UC strategy, telecommuting could become a lucrative option for businesses to adopt.