Sending medicine abroad: How UC is transforming health care in emerging markets

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Telemedicine is providing the health care industry with the unique ability to reach a broader scope of patients without having to be physically present. According to Marlin Business Services, part of the benefit of the telepresence model is a reduction of the costs associated with in-person visits to hospitals and doctors' offices. 

Telemedicine penetrates regions that traditional health care cannot
The source noted that underserved regions are now capable of receiving the care they need with telemedicine. Additionally, as this industry advances in terms of technology and software, the ability for physicians to take on new remote patients is rising. According to Marlin Business Services, the far reaching potential of telemedicine has allowed patients who live in Africa to be treated by American doctors. 

Dallas Business Journal reported that audio and video technologies are responsible for broadcasting a doctor's advice to remote locations. Unified communications (UC) tools, such as smartphones, two-way video apparatuses, email and microphones, are deployed in unique configurations to connect physicians to their patients. In addition to the ability for immediate diagnoses to be made, doctors can now communicate directly with individuals and provide their expert opinions without requiring an in-person assessment. 

How telemedicine can improve emergency situations
According to the source, some situations require that an employee be seen immediately by a physician due to an unexpected crisis at the workplace. For positions that require broad mobility throughout the day, such as truck drivers and offshore rigs, it can be difficult to send a medical expert to the in-need patient. In this capacity, telemedicine is the optimal solution, the news provider reported. 

“If we're using telemedicine, that person can get diagnosed and seen by a doctor and never has to leave the rig,” Hershel Head, national sales manager of Careington, told the source.

Dallas Business Journal also reported that the efficiency of this strategy has evolved over 40 years, when telemedicine was first introduced by hospitals as a method of treating clients in hard-to-reach locations. Despite how technology has changed since the inception of this solution, the benefits to employers remains the same. Participants in this method experience reduced costs for health care and the ability to receive diagnoses digitally.

As the benefits of this industry continue to advance with improved video and audio equipment, it is becoming easier to deploy this method of treatment abroad. 

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