The nature of social networking has led to a prevalence in open software innovations, allowing users to take their collaboration tools with them on mobile technologies, such as smartphones and tablets. The Wall Street Journal reported that the ease with which social networks can now sync data with contact aggregating tools can be either helpful or harmful, depending on if the tools are used correctly.
The integration of contacts from social networking sites has become a new asset in collaboration, according to the news source. Keeping track of large data stores was once a difficult task, but with new aggregator platforms that unite office contact software with other sources of contact details, such as Facebook and Google+, the news provider asserted that employees are capable of quickly storing large samples of information.
One of the problems with this solution, however, lies with large third-party app companies, the WSJ stated. It is simple for a popular social media giant to change its policies or adjust its software, making it difficult for contact aggregators to prevent glitches due to the alterations. The news provider commented that this is what prevents most businesses from relying heavily on one solution over another, resulting instead in companies choosing a few options that can work together to solve some of these issues.
The importance of innovation
In another article by the same source, Dominic Barton, global managing director of McKinsey & Co., reported that there is a lot to look forward to in the world of collaboration, such as innovative social platforms to mitigate some of the previously mentioned translation issues as well as complementary softwares that work with or replace email as a solution.
According to Barton, several billions of dollars in analytical data value is about to be unlocked with the maturation of tools and platforms that will streamline the accessibility of data and analytics solutions. As a result of this, workers can look forward to advancements in digital dashboards that provide real-time operational and performance metrics and simplified tools for data analytics, he predicted.
The goal is to expand the scope of big data into the realm of general population workers, allowing for more than just data analysts to be able to interpret the company's metrics and effect change.
With numerous changes being made to the way businesses interpret social media, innovative solutions are being developed to match its pace. According to Barton, the goal for all of these efforts is to make the spread of knowledge faster and more efficient.