The value of UC in optimized business models

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Despite the collaborative federation of office technologies such as email, telephony, instant messaging and remote access, which makes unified communication (UC) a lucrative offer for any enterprise, the adoption of UC is still slow-paced. According to IT-TNA, this is due in part to the inability of business executives to understand how adopting this solution can be turned around quickly into a positive ROI. Additionally, the integration of UC into the existing infrastructure can take some getting used to, but not without immediate advantages.

How UC streamlines the business model
At its core, UC strives to minimize the amount of time and energy IT managers spend heightening productivity from a technological perspective. According to the source, most collaborative solutions are engineered to increase efficiency by optimizing training procedures. When all of the pertinent office technologies are housed under the same umbrella structure, it should be easier for new employees to recognize how they work together.

IT-TNA reported that vendors not originally designed to work together are still capable of being united with UC software, which works to weave disparate features into a business model to improve the company's productivity. Additionally, because of the inherent flexibility of a collaborative infrastructure, it becomes easier for businesses to leverage teleconferencing strategies, allowing for more growth in remote communications. 

Furthermore, advances in UC are preparing businesses for optimizing their social networking gains. 

Social network and UC
WhaTech reported that integrating social networking into a business strategy can reduce the amount of phone calls, emails and meetings that occur daily by replacing them with a centralized and better connected infrastructure. The risks associated with migration to this model, however, are in the need for increased security.  An enterprise that has adopted social technologies will inevitably deal with personal information, and a more sensitive approach to handling confidentiality. 

Despite these potential risks, the source noted that integrating social into the UC strategy can increase knowledge, encourage a culture of cooperation and generate unique data gains based on organizations' market goals.

In order for any UC option to function, the business must be willing to transform how it approaches new technologies. According to the source, it is essential that decision makers work with IT managers to coordinate organizational behavior in such a way that the new strategies provide an easy transition, which is only possible if the employees are able to see the advantages of a collaborative workplace.

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